The ambassadors are at the heart of the strategy of attractiveness of the L’Isle-sur-la-Sorgue brand
and its territory.
For us, the participation of the ambassadors is the first condition for the success of our actions
to favor development and to increase the attractiveness of our territory. As noted in our
« Village-monde manifest »: « we seek to build a powerful movement by inviting everyone
who loves our territory to join us in advancing our collective dream: making our « Village-
monde » progress and inventing the ideal city of tomorrow! »
Even though we do not have the power of a big metropolis, nor that of very big businesses or
universities, we are certain that with our remarkable quality of living and the singularity of
our « Village-monde », carried on by the love and commitment of our ambassadors, we
possess a major advantage which will allow us to build the future of our territory.
It just shows how important you are for us!
When we talk about attractiveness and territorial marketing, what are we talking about?
The attractiveness of a territory is its capacity to shine, to promote its offer and to attract or
retain, punctually or permanently, persons, talent (entrepreneurs, tourists, students,
researchers, managers, doctors, retired persons…), businesses, startups, sporting, cultural or
business events (such as fairs, conventions or seminars) as well as capital (investors,
Territorial marketing is the set of techniques and tools that permit the creation and
development of a territory’s attractiveness.
When we talk about marketing for L’Isle-sur-la-Sorgue, we are speaking, of course, about
shared citizen marketing. This consists, first, of the cultural identity of the territory as well as
of its needs, its partners and inhabitants, turned to the needs and expectations of its main
clients, be they investors, business entrepreneurs or tourists. This task is the result of co-
construction with all of the driving forces of the territory: economic forces, social forces or
environmental forces. All sectors of activities are concerned, especially agriculture, industry,
tourism, culture, handcrafting, training and teaching.
What is at stake for L’Isle-sur-la-Sorgue ?
The challenges of attractiveness for L’Isle-sur-la-Sorgue are considerable because they bring
about multiple benefits :
There are social benefits due to job creation and keeping young people from leaving ;
The economic and financial benefits come from the development of new expertise, the
stimulation of new sectors of excellence, the development and encouragement of business, the
reinforcement of investment and, of course, the optimization of the expenditures of tourist and
business clients. As many other cities in France, L’Isle-sur-la-Sorgue has faced
unprecedented decreases in Government funding, along with a higher-than-average level of
debt. The city must therefore be extremely efficient in its attractiveness strategy, in finding
new sources of financing and by helping companies to better promote their offer in a more
challenging and competitive context.
The quality of living and service level benefits come from new offers for services, business
and leisure, from site planning and maintenance of the local heritage as well as from the
organization of events and the arrival of new talent to the area.
The « cultural » and «identity » benefits come from inhabitants’ increased attachment to
and pride in belonging to the territory but also to a greater sharing of cultures as well as
openness to the world and to others.
Benefits to internal dynamics : as a source of collective thought and reflection, an
attractiveness measure along with shared marketing encourages elected officials and
institutional technicians to work closely with the territory’s driving forces for the
development of initiatives and the creation of internal dynamics, in particular in the areas of
innovation, creativity and entrepreneurism.